The Capability Deck is the complete SummitCited methodology: how AI engines pick who to recommend, all seven visibility levers with copy-paste scripts and schema templates, a self-scorecard, and a 90-day plan. Plus a 20-minute walkthrough call so you start in the right place.
The full $2,000 is credited toward implementation within 60 days.
The Capability Deck is a $2,000 do-it-yourself playbook containing the full SummitCited methodology — the same seven levers we execute in the Found First package, taught step by step with copy-paste scripts, schema templates, a self-scorecard, and a 90-day plan. It includes a 20-minute walkthrough call, and the full price is credited toward implementation within 60 days if you decide to hand the work over.
Everything needed to do the work — not a teaser that sells the real thing at the end.
Because the methods are not the hard part — the 40-plus hours of unfamiliar execution is. Nothing in this playbook is secret; it's the discipline of doing all seven levers, in order, for a quarter, that most businesses never manage.
So the math is simple. If you have more time than budget, the deck saves you thousands and genuinely works. If you have more budget than time, you'll read it and know exactly what you'd be paying us to do — no mystery, no black box. Either way, the $2,000 is credited toward implementation within 60 days, so finding out costs nothing extra.
You (or someone on your team) can edit your website and your Google Business Profile, you can commit 3–4 hours a week for about 90 days, and you'd rather invest time than fees. The playbook assumes no marketing background — just follow-through.
Your evenings are already spoken for. The Found First package is the same seven levers executed for you, from $5,000 setup plus $250 a month — and if you bought the deck first, that $2,000 comes off the setup fee.
A written playbook you keep, plus the working materials: copy-paste review-request scripts, schema markup templates, a self-scorecard to grade your own visibility, and a 90-day plan that sequences the work. It comes with a 20-minute walkthrough call so you start in the right place instead of the interesting place.
You need to be comfortable editing your website and your Google Business Profile, or have someone who is. The schema templates are copy-paste with clearly marked fields to fill in. What the playbook cannot remove is the hours: plan on 40-plus hours of unfamiliar work spread over about 90 days.
The seven levers are the same for every local service business; the playbook teaches each one with worked examples from the trades we serve, and the templates have trade-specific fields you fill in. The 20-minute walkthrough call is where we point the plan at your business specifically.
The full $2,000 is credited toward any Found First setup fee within 60 days. About a third of owners who start the do-it-yourself route come back once they see the hours involved — the credit means changing your mind costs nothing.
Because the methods are not the moat; the execution is. An owner with more time than budget genuinely can do this work from the playbook, and we would rather earn $2,000 and their trust than nothing. Owners with more budget than time read it and know exactly what they are paying for — which makes them better clients.