An AI engine doesn't read your website the way a customer does. It looks for facts in a format it can parse, and for short, direct answers it can lift into a recommendation. Most service-business sites hand it neither — so the engine names the competitor whose site did. This is a one-time retrofit of the site you already have: the structured data, the answers, and the page structure underneath them. Done once, handed over, no retainer attached.
Fair warning about this page: it is selling structured-data work, so its own markup is held to the standard it sells. The FAQ answers below are mirrored word for word in this page's FAQPage markup, the business facts are in a ProfessionalService block, and there is no Offer markup because the price belongs in a sentence a human reads, not in machine terms nobody signed.
Your site probably looks fine. Looking fine is a human standard. An engine deciding who to name is working from a much narrower set of inputs, and it is not going to infer what you meant.
Structured data — schema.org markup — states in machine terms what you do, where you work, your hours, and how to reach you. Without it, the engine is guessing from your footer and your header image.
Engines quote passages that answer a question completely in two or three sentences. A page that buries the answer in the fourth paragraph of a services page gives them nothing short enough to use.
One clear heading per idea, in order, with your trade and your service area written in text instead of baked into a graphic. Cheap to fix and near-universally wrong.
What gets added — illustrative fragment
{
"@type": "HVACBusiness",
"name": "Your Company Name",
"areaServed": "Your city and county",
"openingHours": "Mo-Fr 07:00-18:00",
"telephone": "Your dispatch number",
"hasOfferCatalog": "Your actual services"
}
Six lines an engine reads as fact instead of inferring from layout. The real block is longer and filled in from your information, never invented, and every field is checked against a validator before it ships.
This is the whole scope. If something isn't on this list, it isn't in the $750 — that's the point of selling it as a deliverable instead of an engagement.
A schema.org block matched to your trade — business type, legal name, address or service area, hours, phone, email, and the services you actually sell. Written from facts you confirm, validated against Google's Rich Results Test and the schema.org validator, and the validator output comes to you with the work.
Ten questions your buyers really ask, answered in the two-to-three-sentence form engines lift, in your voice and about your business. Pricing questions get answered the way you actually price. Each answer is mirrored in FAQPage markup character for character, because markup that disagrees with the visible page is worse than no markup at all.
One H1 that names your trade and your service area, headings put in a readable order, the what-and-where answered above the fold, and any text living inside an image moved into real text. Applied across your home page and up to five existing pages.
Title tag and meta description written per page, canonical tags set, and your robots.txt and XML sitemap checked so the crawlers the AI engines use aren't being turned away at the door. This one is quick, and it is quietly the reason some sites are invisible.
A short written record of what was on the page, what is on it now, and why — plus the validator results and the raw markup file. If you leave, or hand your site to someone else, the work is documented and it stays yours.
Two delivery modes, you pick: we install it on a common platform such as WordPress, Squarespace, Wix, or Webflow, or we hand your web person a labeled file to paste in. Same price. Ten business days from the day we have your facts and your access or their email address.
Said plainly and up front, because the fastest way to ruin a fixed-scope deliverable is to be vague about its edges. Every item on the left is real work. It is Found First work, and it is not in this.
Found First is $5,000 setup plus $250 per month for trade services, and $10,000–$15,000 setup plus $750 per month for compliance-heavy industries. If that's the right answer for you, we'll say so on the call rather than sell you the smaller thing twice.
If the only thing you want on top of this is to know each month whether anything moved, that is monthly monitoring at $250 a month — not Found First. It measures and reports; it does not do the work.
Everything below credits forward. Whatever you spend on a smaller step comes off the setup fee of a bigger one, so the ladder never charges you twice for the same work.
This retrofit is worth most when it's aimed. The $99 audit tells you whether your site is actually the weak input or whether the engines are ignoring you for reasons no amount of markup will fix — and the $99 comes off this. If you already know your site is the problem, skip ahead and email us. Tell us your trade, your service area, and what your site is built in, and you'll get a plain answer on fit before an invoice.
Email about the Answer-Ready WebsiteIt is a one-time retrofit of the website you already have, so AI engines can read it and quote it. Three things get added or rewritten: schema.org structured data describing your business in the format engines parse, an FAQ block answering the questions your buyers actually ask in the short form engines lift, and the on-page structure fixes underneath both. It is one deliverable on one site, done once.
$750 one time, for one website. There is no monthly fee, no retainer, and nothing to cancel. The scope is fixed before you pay and written down, so the invoice is the whole price.
Ten business days, starting from the day we have your business facts and either site access or your web person's email address. Most of that window is writing the answers, because answers written to be quoted have to be right before they are short.
Only if you want us to install it. There are two delivery modes and you pick one: we implement the retrofit ourselves on a common platform such as WordPress, Squarespace, Wix, or Webflow, or we hand you a labeled file of markup and copy that your web person pastes in. The price is the same either way.
No. This is the on-site slice only. It does not include monitoring or monthly reporting, directory and citation placement, review generation, Google Business Profile work, content beyond the FAQ block, or a second site. Found First is the ongoing engagement that covers all of that at $5,000 setup plus $250 per month for trade services.
Anyone whose audit shows the problem is off their site. If competitors are beating you because they hold the directory listings and the review volume in your market, clean markup will not close that gap, and we will say so rather than sell you this. Buy this when your site is the weak input. Buy Found First when the market is.
Yes. The full $750 is credited toward Found First setup if you start within 60 days, the same way the $99 audit and the $2,000 Capability Deck are credited. Nobody pays twice for work already delivered.
It removes a reason not to name you, and that is the honest ceiling on a one-time fix. No one can guarantee an AI ranking, and any engine that let someone buy placement would say so. What this buys is a site that answers a buyer's question in a form an engine can quote, instead of one an engine has to guess at.
Tell us the platform before you pay. If the site cannot carry structured data without a rebuild, the honest answer is that this is the wrong purchase, and we will say that on a free strategy call instead of taking the $750 and delivering a workaround.